Andrew Roche

Andrew Roche is a digital marketer. He currently works as a digital consultant at Shift Digital. He also leads the digital marketing efforts for a collection of small businesses. Andrew holds an MBA in marketing from Wayne State University. In his spare time, Andrew enjoys anything related to lacrosse and spoiling his Australian Shepheard Husky.

Trade Show Advice for Startups

Trade Show Advice

For those of you familiar with the industry events known as trade shows, you know just how valuable they are to a growing business. Trade shows provide a wealth of opportunities, including the ability to increase brand awareness, network with prospective clients, and of course, make sales. Trade shows are nothing more than events where …

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The Importance of Branding

Importance of Branding

Branding is “the act of giving a company a particular design or symbol in order to advertise its products and services.” At least that’s the definition in the  Cambridge Dictionary. In a not-so-distant past, this was an accurate description of branding – at least that’s what the majority agreed upon at the time. Branding was …

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Trade Show Food and Drinks

Trade Show Food And Drink

With the pandemic slowing down, we are starting to see food and drinks at trade show displays again. Walking around a trade show all day can leave one rather hungry. That being said, a booth offering food and/or drinks can be a welcome respite. If you offer attendees food and/or drink at your booth, you …

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