Trade show giveaways featuring your company name and contact info are a great way to help your booth stand out from the rest of the crowd. However, exhibitors sometimes spend their budget on giveaways that draw visitors but make little to no impact on potential customers. A high-impact giveaway conveys your brand’s positioning message, educates your target audience about your business, and promotes your brand. Here are a handful of tips that you should consider when ordering your next round of high-value trade show giveaways.
- Promotional items need to feature your company name, logo, website, and contact information.
- Choose items that match your project image and the theme of your booth. This will help attract interested attendees to your display.
- Prospects need to consider your giveaway as something of value – something they will want to keep. For instance, reusable items, such as coffee mugs or USB drives, are great. Make sure you keep your company’s name and logo front and center. Gift certificates or discount vouchers convey value. They also serve as incentives to engage with your company in the future. Product demos or samples on USB drives will likely appeal to your target audience.
- Attendees will likely keep any items with utility and function, such as a “how-to” booklet or tip sheet. Gimmicky items on the other hand usually find their way into the trash quickly.
High-value trade show giveaways that feature your logo and contact information can play a key role in your brand-building strategy. However, they need to reflect the quality and utility of your offerings.
How to Distribute High-Value Trade Show Giveaways
- Keep your promotional items towards the back of your booth. This prevents the casual passerby from swiping your swag without engaging with you and learning about your company
- Before you hand out a promotional item to a visitor, talk with them to ensure that they’re a viable prospect for your product or service. This provides an opportunity to start building a relationship with the prospect. This initial contact is also a great chance to assess their potential to become a customer.
- As you give out your trade show item, make sure to collect lead information for post-show follow-up.