Trade Show Advice for Startups

Trade Show Advice

For those of you familiar with the industry events known as trade shows, you know just how valuable they are to a growing business. Trade shows provide a wealth of opportunities, including the ability to increase brand awareness, network with prospective clients, and of course, make sales. Trade shows are nothing more than events where …

Trade Show Advice for Startups Read More »

Are Trade Shows Worth It Today?

Are Trade Shows Worth It

As with almost every aspect of business, the cost of trade shows has recently come under the microscope. After taking a break from trade shows in 2020, many professionals wonder, “is exhibiting at trade shows worth the time, effort, and financial investment?” The simple answer is this: if it was worth it before, then it’s …

Are Trade Shows Worth It Today? Read More »

The Importance of Branding

Importance of Branding

Branding is “the act of giving a company a particular design or symbol in order to advertise its products and services.” At least that’s the definition in the  Cambridge Dictionary. In a not-so-distant past, this was an accurate description of branding – at least that’s what the majority agreed upon at the time. Branding was …

The Importance of Branding Read More »

Custom Trade Show Displays

Custom Trade Show Displays

There are a number of different trade show display styles from which you can choose. Some of the more popular styles include pop-up, hybrid, and adaptable. If you can swallow the cost, there’s another popular style – custom. Custom trade show displays traditionally come with a higher cost. This leads us to the one huge …

Custom Trade Show Displays Read More »

Trade Show Food Ideas That Rock

Trade Show Food Ideas

Trade show food ideas can be as simple or complex as you like. However, the most important thing is that they are delicious and well-received. Here are a few ideas that will help you and your display stand out! Trade Show Food Ideas that Your Prospects Will Love 1.) Alcohol Let’s be real here. Who …

Trade Show Food Ideas That Rock Read More »

How to Make Your Display Stand Out

Display Stand Out

The average attendee spends roughly 9 hours perusing trade show displays at a single exhibition? This is ample time to connect with prospects, introduce your products, and gather the necessary contact info. However, before you can establish a relationship with your visitors, you first need to lure them to your booth. Displays today are flashy, …

How to Make Your Display Stand Out Read More »

Trade Show Food and Drinks

Trade Show Food And Drink

With the pandemic slowing down, we are starting to see food and drinks at trade show displays again. Walking around a trade show all day can leave one rather hungry. That being said, a booth offering food and/or drinks can be a welcome respite. If you offer attendees food and/or drink at your booth, you …

Trade Show Food and Drinks Read More »

High Value Trade Show Giveaways

High Value Trade Show Giveaways

Trade show giveaways featuring your company name and contact info are a great way to help your booth stand out from the rest of the crowd. However, exhibitors sometimes spend their budget on giveaways that draw visitors but make little to no impact on potential customers. A high-impact giveaway conveys your brand’s positioning message, educates …

High Value Trade Show Giveaways Read More »

Effective Promotional Giveaways

Effective Promotional Giveaways

Handing out promotional giveaways at your display is a great way to make a positive impression. However, you simply can’t hand out any sort of trinket. You need to select a promotional item that your audience will find valuable and want to keep. According to a Promotional Products Association International study, using giveaways strongly correlates …

Effective Promotional Giveaways Read More »

Environmentally Friendly Displays

Environmentally Friendly Displays

If you’ve ever attended a trade show, you’ve likely seen plenty of dynamic designs and distinctively branded trade show displays. While these displays are eye-catching, many are harmful to the environment and can potentially harm a brand. There are no green alternatives when it comes to traditional disposable displays. Actually, I take that back – …

Environmentally Friendly Displays Read More »

Trade Show Lighting for Dummies

Trade Show Lighting

An effectively lit trade show exhibit stands out and attracts attendees as effectively as a nautical siren lures in nearby sailors. Trade show lighting used to cost a small fortune and was only available to larger exhibitors with equally large budgets. In the past, halogens that cast an eerie yellow glow and were scorching hot …

Trade Show Lighting for Dummies Read More »

Scroll to Top