There are a number of different trade show display styles from which you can choose. Some of the more popular styles include pop-up, hybrid, and adaptable. If you can swallow the cost, there’s another popular style – custom. Custom trade show displays traditionally come with a higher cost. This leads us to the one huge question on everyone’s mind – are they worth it? If you’re looking to make an impact, generate leads, and evolve into a marquee brand, then yes, custom trade show displays are worth the cost. In this article, we will cover 6 of the core benefits of custom trade show displays.
1.) Custom Trade Show Displays Make an Indelible First Impression
You never get a second chance to make a first impression. This is why it’s critical that you hit a home run right away. Some psychologists believe that it’s next to impossible to come back from a negative first impression. When you go to a trade show, the kind of impression you make should always be top of mind. Seeing how your job and primary goal is to attract new leads, your booth needs to make an indelible first impression. This is especially true considering that your trade show display is something that you have total control over.
You need to do everything within your power to ensure that your trade show display stands out, wows, and impresses attendees. These positive first impressions will grease the wheels when you connect with prospects. On the other hand, a negative first impression will create roadblocks that are typically difficult to overcome. When all is said and done, you only have one shot at making a great first impression, which is why you should seriously consider investing in a custom trade show display.
2.) You’ll Increase Engagement with Booth Visitors
Custom trade show displays are tailored to attract attendees from every direction. Regardless of your goals, displaying your products in the most visually appealing way will help boost the level of interest of anyone within eyesight of your trade show display. The design you select can also influence the experience you provide. A better experience will typically yield more engagement.
There are a number of questions you need to consider when it comes to designing your trade show display. How will you convey your message? What colors and graphics will make your display pop? What sort of layout will provide the best possible experience for visitors? These are just a few of the questions that you need to contemplate.
Remember, a visitor’s response to messaging and presentation is the key factor that determines whether they have a positive or a negative experience at your display. You also need to personalize how you communicate with visitors. How you talk with them, gather their information, and part ways with them all contribute to your ability to convert into customers later on down the road.
3.) Custom Trade Show Displays Will Improve Your ROI
Your trade show ROI is one of the most important metrics that you need to track. One thing is for certain, custom trade show displays that you can re-use are without question a great investment. According to Hubspot, your trade show ROI is not dependent solely on what happens at the trade show since what happens after the event also impacts your ROI.
If you succeed in creating a unique trade show display, you’ll provide a better experience than you would with a boilerplate rental display. An above-average experience will, in turn, result in more leads. Here is an excellent resource from Hubspot about tailoring your event marketing to increase your ROI.
4.) You’ll Separate Your Brand from the Competition
The last thing you want to do at a trade show is to blend into the vast sea of displays. This is especially true when you consider that the latest trade show stats show that 82% of trade show attendees have the power to purchase. Separating your brand from the white noise at a trade show is the best way to connect with your target audience. More importantly, it is the most effective way to engage with key decision-makers.
How you position your brand at a trade show is key to increasing your visibility. Do you want to blend into the displays around you? Heck no! The best way to differentiate your brand from the rest of the crowd is with a custom trade show display. Investing in a custom trade show display increases your ability to capture the attention of visitors.
A custom display will also improve your ability to make a lasting impression. Both of these outcomes resulting from investing in a custom trade show display will directly impact both your same-day sales and future sales. At the end of the day, the more control you have over the look and design of your display, the better off your brand will perform at trade shows.
5.) A Custom Trade Show Display Makes Your Brand More Personable
Custom trade show displays are among the most effective ways to define your brand visually. A well-branded display will ensure that attendees recognize your brand voice and how best to connect with you. By making your brand easily recognizable via your trade show display, you present a persona that is far more approachable. Remember, branding is one of the most effective tactics a business can employ to connect with a target audience and increase both sales and revenue.
As a consumer, you trust brands that you love. Furthermore, you likely also recommend these brands to your friends and family. As a business, you can create a display that helps attendees feel that same sense of trust and rapport with your brand. Your brand dictates the type of customer experience that you deliver. Furthermore, your brand determines the credibility of your product or service. Don’t let your brand fall behind. If you do, it will cost you more than just the trust of attendees.
6.) You’ll Improve Your Exhibit’s Functionality and Overall Impact
The footprint of your booth at trade shows can make or break your overall success. This is another reason why you should consider investing in a custom trade show display that modifies the needs of your brand. You’ll want to make the most of your space and ensure that your exhibit has enough storage area and meeting space so you can connect with attendees in a more intimate environment. A custom design allows you to craft an eye-catching, extremely functional display. Don’t reduce the impact of your display because you failed to make the most of the allotted space. Custom trade show displays can help take your business to the next level at trade shows and other events.
